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Nostalgic customers still seeking out LL Bean's ol' boots
by David Sharp

The Associated Press    Translate This Article
27 November 2016

On 27 November 2016 The Associated Press reported: L.L. Bean is kicking it up a notch as demand continues to surge for its iconic boot. The Maine-based outdoors retailer has leased a larger, 110,000-square-foot building and plans to install a third injection-molding machine to manufacture the rubber soles. It's also hiring 100 more workers in the new year to make the boots. Annual sales have grown from fewer than 100,000 a decade ago to more than 600,000 this year. Global Good News service views this news as a sign of rising positivity in the fields of business and culture, documenting the growth of life-supporting, evolutionary trends.

A combination of form, function, and nostalgia is behind the demand, said Willie Lambert, Bean's merchandising manager for footwear.

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